Burnham announces crackdown on fake discounts and subscription traps as part of cost-of-living push.
Burnham Vows to End Misleading Discounts and Subscription Traps
Retailers face ban on invented “was” prices and fake RRP comparisons. From January 2027: 14-day cooling-off period after contract renewal, clearer exit from subscriptions, regular renewal reminders. Consultation on adding tactics to banned practices list launches soon.
Why it matters:(AI) Direct pocketbook policy from the new PM. Subscription traps disproportionately affect older consumers who may lose track of auto-renewals. Part of Burnham’s effort to show he can deliver on living standards after a decade of instability.